Let's Talk Music Festival
Branding, Illustration, Collateral, Poster Design
With the country's high suicide rate, talking about mental health is a taboo in South Korea. Let's Talk is a fictional music festival that enables Kpop artists to share their own mental health struggles and invites fans and music lovers to start conversations about their own mental health. The festival's multiple Augmented Reality (AR) elements show that things aren't always what they appear to be on the surface.
Posters before & after using AR. Users can hold up their phones to the posters and illustrations will be revealed.